The second workshop is realized in cooperation with Emilija Radibradović, a media expert who works on PR promotion for the Ministry of Information and Telecommunications of the Republic of Serbia. The workshop’s goal is for students to master practical presentation and public speaking skills. The structure of this workshop contains three intensive courses and 1 case study.  

Topics of intensive courses relate to problem-solving in case study:

• General media and promotional principles
• Creation of media content and planning of media promotion
• Digital media and social networks

The case study problem was defined by the organizer of the workshop, Emilija Radibratović, together with the team members of the project. The main topic was how to apply knowledge and skills about media production and public speaking about defined topics of sustainable agriculture and how to create video, audio, and text content to promote the AgriGREEN project.

The intensive course should have been organized by project plan at the newly established business lab at the Faculty of Economics in Subotica and Novi Sad.

The aim of these workshops was media empowerment of students for their promotion in future work as scientists, entrepreneurs, producers, policy makers, analysts or promoters of sustainable development in the agricultural field.