The fourth workshop is held in cooperation with 3BIR company which produces craft beer, and it is in Novi Sad. Cooperation was also done with this company on the first case study, where the students’ response was excellent, and their interest was at a satisfactory level this year as well. Focus of this workshop was on promotion of sustainable ways of packaging – bottles, to increase awareness of the importance of changes in business in the agribusiness sector, with a special focus on sustainability in this sector.

Topics of intensive courses relate to problem solving in case study: 

• Creation of brand identity and a new label on the bottle in Canva program 
• Creation of questionnaires for food and beverage market research  
• Analysis of data collected from questionnaires: Food market research

Case study problem was defined by the manager of the company 3BIR, together with the team members of the project, and the main topic was how to increase sales of beer CITROZAIK in the bottle package, as an eco-friendly package.