The first workshop is realized in cooperation with 3BIR company, which produces craft beer and is located in Novi Sad. The focus of this workshop was on the promotion of sustainable ways of packaging – bottles. Namely, bottles are proven eco-friendly – packaging for a greener future. The structure of this workshop contains three intensive courses and 1 case study. 

Topics of intensive courses are connected with problem-solving in case study: 

• Creation of questionnaires for food and beverage market research (held by Prof. Dr. Radenko Marić, University of Novi Sad) 
• Creation of brand identity in Canva (held by Dr. Žana Jurjević, University of Novi Sad) 
• Analysis of data collected from questionnaires: Food market research (held by Milan Tatić, University of Bonn). 

The case study problem was defined by the manager of the company 3BIR, together with the project team members, and the main topic was how to increase sales of beer AKIRA in the bottle package as an eco-friendly package.